Advertising and promotions can create eye-catching neon signs to sell a product.
Those in advertising and promotions careers create marketing campaigns and prepare advertisements to sell goods and services, or promote the interests of their clients. Clients may range from celebrities seeking to improve their image, to more commonly, large organizations, manufacturers or retailers. Hours of work may be long, including evenings and weekends, with less part-time work available than in other industries. Salaries depend on job type and employer.
Advertising and Promotions Managers
Advertising and promotions managers plan and coordinate promotions campaigns, and are ultimately responsible for their success. In smaller offices, they may work by themselves, while in large organizations, they can manage a staff of marketing specialists, copywriters, artists and sales agents. Their median salary is $82,370 per year, with a range of $40,990 to over $166,400 per year. This breaks down to $39.60 per hour, with a range of $19.71 to over $80 per hour. Their biggest employers are advertising and public relations services, with almost 23 percent of the 35,760 positions. They pay more than the median at $59.85 per hour or $124,490 per year. The highest-paying employers are electrical goods wholesalers with compensation at $62.73 per hour or $130,480 per year, but with only 60 jobs. These figures come from the Bureau of Labor Statistics as of May 2009.
Graphic designers create the advertisements that promote products and services. They combine typography, layouts, art and photography to create eye-catching graphics. They earn a median $43,180 per year, with a range of $26,440 to $76,450. This is equal to $20.76 per hour, with a range of $12.71 to $36.75. Their biggest employers are specialized design services such as graphic design firms. They comprise 14 percent of the available 200,870 positions and pay better than the median at $24.17 per hour or $50,280 per year. Their highest-paying employer is the federal government with compensation at $35.59 per hour or $74,030 per year and offering 1,640 jobs.
Advertising Sales Agents
Advertising sales agents solicit advertising for printed publications, online websites, TV, radio and signs. They typically receive a base salary as well as a commission on each sale. They make a median $43,360 per year with a range of $22,610 to $94,100. This breaks down to a median $20.85 per hour with a range of $10.87 to $45.24. Their biggest employers are advertising and public relations services with over a third of the available 152,420 positions. They pay better than the median at $27.88 per hour or $57,980 per year. Their highest-paying employers are printing activities with compensation at $34.30 per hour or $71,350 per year, but with only 1,120 positions.
Market Research Analysts
Market research analysts study local trends and gather information about people’s wants and buying habits through surveys, discussions and focus groups. They help determine the target audience for a promotional campaign, and may help design advertising materials. They receive a median $61,580 per year, with a range of $34,260 to $111,900. This translates to $29.61 per hour with a range of $16.47 to $53.80. Their biggest employers are management, scientific and technical consultants, which pay better than the median at $30.94 per hour or $64,360. They also comprise over 10 percent of the available positions. Their highest-paying employers are computer and peripheral equipment manufacturers with compensation at $48.66 per hour or $101,210 per year and with 2,150 positions.